Why It Meters - Poetry Blog

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Holiday Haiku Hullabaloo Poetry Contest Artwork

Naming | Branding

"Why It Meters" is a down-to-earth poetic platform and blog designed to integrate the oft isolate sonneteering community."Why It Meters" was chosen as a double entendre, both alluding to the educational aspect of the website and underscoring the importance of all things poetic. We wanted to create a witty, yet accessible and unique platform for aspiring poets, supplanting verse's stuffy reputation with its playful reality.

To this end, we've taken a mixed-methods approach to branding. From an easygoing Youtube series on how to write a song from start to finish to a weekly podcast where we deconstruct WhyItMeter's latest compositions, WhyItMeters triangulates a menagerie of modern marketing techniques to attract clientele.

Web Development

Why It Meters Full Website
Why It Meters Build-A-Bard Workshop
Why It Meters Sonnet Collection Preview

Video Productions & Podcasting

Why It Meters Song Creation Walkthrough Video Series
Why It Meters Podcast Series


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Contact Information

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Tampa, Florida
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