Branding

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Naming | Branding

"Why It Meters" is a down-to-earth poetic platform and blog designed to integrate the oft isolate sonneteering community."Why It Meters" was chosen as a double entendre, both alluding to the educational aspect of the website and underscoring the importance of all things poetic. We wanted to create a witty, yet accessible and unique platform for aspiring poets, supplanting verse's stuffy reputation with its playful reality.
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To this end, we've taken a mixed-methods approach to branding. From an easygoing Youtube series on how to write a song from start to finish to a weekly podcast where we deconstruct WhyItMeter's latest compositions, WhyItMeters triangulates a menagerie of modern marketing techniques to attract clientele.